A retrospective

Creative impact at scale

TRU GRAPHICS — wasn’t just a design studio

We were a powerhouse of innovation and emotion.

Engineering perception and transforming ideas into immersive experiences that made people fall in love with brands.

The title film — 14 seconds, with sound
  • 3D Graphics
  • eMotion Design
  • NFT
  • Branding
  • Social Media
  • 360° Campaigns
  • Special Collaborations
  • Emotional Content
  • Build your fantasy
Casa Luna at Palais de Tokyo: a red moon hanging over the floor, blue lasers raking across a full room, the Casa Luna mark on the LED wall behind the booth.

Photograph

Palais de Tokyo, Paris

Casa Luna

Red moon, blue lasers, a full room.

Selected work

Fifteen campaigns

  • Casa Luna

    Palais de Tokyo

    10 Nov 2022

    Key art in slate blue: a camellia and a full moon behind the casa luna mark.

  • Aphrodizia

    Paris Fashion Week

    Hot Since 82

    A chrome classical bust under blue and violet neon, billed at Les Salons Hoche.

  • Chez Mila

    Grand opening

    Florals, Eiffel Tower

    The Eiffel Tower rising through blossom and sunflowers under a blue sky.

  • Victor Flash

    Homecoming

    Neon type

    Homecoming titles in red and silver over a dark, grained ground.

  • Azur

    La Terrasse

    Palm shadow

    Palm shadows raking a sand-coloured wall behind a gold logotype.

  • 01

    500+

    Projects Delivered

    Delivering impactful solutions across industries with proven success

  • Symbol

    Identity

    Glyph in blue light

    A pale glyph surfacing out of deep blue, lightning cracking behind it.

  • Chez Mila

    Cherry blossom

    A cherry-blossom cut for Chez Mila.

  • Symbo

    Post Malone

    Friday 17

    A portrait in blue and gold set against carved hieroglyphs.

  • Casa Luna

    Palais de Tokyo

    25 May

    Casa Luna key art for the Palais de Tokyo night on 25 May.

  • Refresh Your Mood

    Food campaign

    A burger and a taco moving behind the words Refresh Your Mood.

  • 02

    20+

    Annual Clients

    Building strong, lasting client relationships every year

  • Victor Flash

    River’s King

    14 Octobre

    Victor Flash key art for 14 Octobre, River’s King.

  • Chez Mila

    Eiffel Tower, blossom

    The Eiffel Tower framed by blossom.

  • Azur

    Sunbrunch

    13h–22h

    Watercolour foliage in the corners of a deep blue field.

  • EpiSod

    Mercredi 29 Juin

    7 port de La Bourdonnais

    A vinyl record with a gold-glitter label held across a face against a blue sky.

  • Chez Mila

    Tulips

    Dusk

    Tulips against a dusk sky.

  • 03

    $2M+

    in Client Revenue

    Driving measurable growth and revenue for our clients

TRU Graphics

Paris


360° campaigns and beyond

Digital & Non-Digital Campaigns
Bridging the digital and physical worlds with bold, immersive strategies
Special Collaborations
Teaming up with visionaries and creators to push creative boundaries
Emotional Content
Evoking real emotions through stories that leave a lasting impact

What we made

  • 3D Graphics
  • eMotion Design
  • NFT
  • Branding / Social Media

Our team is dedicated to transforming your ideas into reality.

Names on the posters

A selection, read from TRU’s own campaign artwork and the studio’s records.

Clients
  • Aphrodizia
  • Azur
  • Black Star Burger
  • Casa Luna
  • Chez Mila
  • Daynight
  • EpiSod
  • Refresh Your Mood
  • Symbo
  • Symbol
  • Victor Flash
  • + 12 more
Artists, A–Z
  • Adam Ten
  • Amine K
  • Amyelle
  • Davide Squillace
  • Deer Jade
  • Eelke Kleijn
  • Floyd Lavine
  • Hot Since 82
  • Mita Gami
  • Nick Curly
  • Notre Dame
  • Parallells
  • Pofio
  • Post Malone
  • Ramyen
  • Roy Rosenfeld
  • Sébastien Léger
  • Shimza
  • Sound of Bam
  • + 50 more
Venues, Paris
  • Palais de Tokyo
  • Les Salons Hoche

No challenge
we wouldn’t tackle

A crowd with hands up under the Eiffel Tower at night, strung lights overhead. Rows of identical pale plaster busts, lit from above against a warm ground. A beauty portrait: pink hair, acrylic rings and glass shards suspended across the face. A Black Star Burger on a black bun, served beside the brand's own cola can.

Build your fantasy